The significance of social media on society

There is no denying that social media has changed the way that we live.

Millions of us around the world enjoy some form of presence on a social networking site. Whether it be Facebook, Twitter, Instagram, TikTok or even Pinterest or Snapchat, it is very likely that most people will have at least one account on one of the aforementioned platforms.

Indeed, there are many that will lament what social media has done to us as a society, with many disagreeing with a lot of the features that they provide or disagreeing with the way that they are used, however their significance in the world is undeniable.

In fact, it could be argued that they provide the world’s population with a number of different benefits, too. Let’s take a look at just some of them below:

Finding out about recommendations

We all know that word-of-mouth is a powerful marketing tool and something that many businesses rely heavily on, however recommendations is another form of advertising that has helped organisations to be able to be successful in the past.

Social media has helped this form of promotion to thrive, as people are generally rather quick to share their experiences about a certain product or service that they have used. For instance, those who are looking for a list of extras when it comes down to improving their gaming experience might find recommendations made by others on a group or a thread that they may not have found anywhere else.

Connecting with friends and family

Let’s be honest, social media’s biggest advantage is the fact that it has allowed us to communicate with loved ones and people from all around the world in a convenient way.

We are able to keep in contact with people that may no longer live in the same location, or even in the same country, with ease as it is incredibly simple to compose a message or tag someone in a post that has been seen, thus sharing it with the person intended.

Although mobile devices such as smartphones have helped to ease communication with others despite concerns that they have also made us rather lonely, there is no denying that social media platforms have made it a whole lot easier.

Staying up-to-date with current affairs

Traditional forms of news such as newspapers have become a rather unfashionable way for people to try and remain up-to-date with the latest current affairs, as a lot of what is printed is perhaps a little old and is actually news that we already knew.

Social media has helped change the way that news is provided and told, with sites such as Facebook and Twitter allowing readers to be able to get the latest information as soon as it breaks whilst also providing access to a range of resources and materials that can be looked at in order to allow people to form their own opinions from a variety of different outlets.

Final Thoughts

Of course, there are a host of different reasons that will highlight why the creation of social media has provided society with a number of benefits and advantages, despite the fact that some may argue it has had a negative impact, too.

Talen Lee
the authorTalen Lee